External Job Description

Context/Scope
Meta Abo Brewery Share Company SC (Meta Brewery’) was acquired in January 2012 by the global giant Diageo PLC. Diageo is a truly global organization with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion.  Be it our global giants, local stars or Spirits brands we use our vision, creativity and courage to drive the growth of our products worldwide.  We invent strong brands for today and for the future; upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.

We are one of the signatory of CEO commitments, commitments to reduce harmful consumption of alcohol, signed by 13 international Wine, spirits, beer producers’. These Commitments demonstrate our united pledge as leading alcohol producers to build on our longstanding efforts to reduce harmful drinking.
Are you ready to join us on our journey to create history in Ethiopia and beyond?  We would like to welcome you to the Meta/Diageo world of exciting possibilities, a world of celebrating life every day, everywhere.

Top Accountabilities

• Defines Strategy (F17 – market insight, pricing, promotion, brand objectives)
• Monitors performance and course corrects strategy
• Localize Global Content with local agency
• May creates content for local brands (if sufficiently capable, or will be handed off to ARM flexible expert resource)
• Develops media brief
• Develops Influencer/PR brief
• Develops sampling brief
• Develops customer/promotional brief
• Develops 365 essentials brief
• Conducts M&E evaluation and learnings across the brand

Qualifications

• University degree in marketing / business
• Strong leadership potential as demonstrated by involvement in school/university leadership roles outside of academic achievements is optional.

Experience

• Minimum 3-4 years Brand Management experience.

• Demonstrable experience in the execution of marketing programmes based on consumer insights – ATL & BTL activities.
• Agency management – Experience working with 3rd party agencies and other strategic partners.
• Effective Budget management

• Effective team player – Proven ability in team-working. Able to demonstrate success in Cross functional Team Working
• Computer literacy (Word, Excel, PowerPoint and Microsoft Project)
• Ability to learn fast and adapt to a new experience

• Strong self-management